Latino Sales Principles - Capturing the Hispanic Market

Latino Sales Principles—Capturing the Hispanic Market

Business Issue - Many financial services professionals working in emerging markets lack the experience and cultural perspective to dynamically engage and confidently sell to Hispanic customers. In addition, companies seeking to increase sales to this growing population often launch Latino-friendly branding campaigns. These image initiatives leverage creative advertising, cultural imagery, and community outreach to create a company perception designed to appeal to Hispanic values.

While successful branding campaigns can drive more Latino consumers through the door, they will not teach salespeople how to sell more effectively to those Hispanic customers. Consequently, many frontline bankers benefit from additional targeted training to build their sales skills to the Hispanic market.

Omega Performance’s Solution - Latino Sales Principles—Capturing the Hispanic Market is a powerful eLearning program that teaches financial representatives how to adapt their selling to accommodate the cultural priorities and preferences of these unique consumers. Cultural influences over purchasing paradigms exist within all ethnic groups—but the influence of culture when Hispanics buy is particularly profound.

This cross-cultural training solution links consultative selling with traditional banking solutions and provides banking professionals with the cultural insights and knowledge to help them confidently engage and influence Hispanic customers.

What Is Included

A 90-minute highly interactive eLearning course features a step-by-step strategy with which participants engage in ways to build relationships when selling to Hispanic customers. The modules incorporate compelling data, activities, games, job aids, and a comprehensive test that cumulatively engage frontline bankers to close the business of the Hispanic consumer.

Upon completing this real world skills-based training, participants are able to:

Grasp the urgency of adapting their sales communication for this explosive market
Identify influences on Latino buying decisions
Understand the Five Key Hispanic Buying Traits
Align their organization’s products and service values with Hispanic cultural values for more effective selling
Confidently apply strategies for overcoming common cultural challenges
Leverage life events and referral networks for additional selling opportunities

Results You Can Expect

Latino Sales Principles—Capturing the Hispanic Market helps bankers:

Maximize the opportunity in the growing Hispanic market.
Leverage marketing investments with complementary sales expertise.
Increase new sales to Latino prospects by converting more leads into customers.
Acquire and deepen banking relationships that lead to full service customer accounts and referrals.

Who Should Be Trained

Latino Sales Principles—Capturing the Hispanic Market is for all financial services representatives who are responsible for sales and who are interested in growing their Hispanic customer base.

Prerequisites

There are no prerequisites or pre-work for Latino Sales Principles—Capturing the Hispanic Market.